Hemp fibre and underwear form a natural synergy. Sublime explores how OLIVER KRAUS has crafted a premium collection that delivers exceptional comfort, functionality, and style—all while upholding a strong commitment to sustainability.
The days of sacrificing quality for eco-friendliness are over. Now consumers can enjoy luxurious underwear that aligns with their environmental values.
Why Hemp?
Hemp fibre lies at the heart of OLIVER KRAUS’s philosophy. Often misunderstood and overshadowed by more conventional fabrics like cotton or synthetic blends, hemp stands out as a powerhouse of performance and sustainability. This fast-growing plant requires minimal water and is naturally resistant to pests, eliminating the need for harmful pesticides or excessive irrigation. Moreover, it regenerates the soil it grows in, making it a vital component of sustainable agriculture.
Beyond its environmental benefits, hemp is also ideal for performance wear. The fabric is naturally breathable, antibacterial, and moisture-wicking, setting it apart from the competition.
From Prohibition to Emancipation
Hemp has a rich history in the U.S., once essential for producing ropes, sails, and clothing. In colonial times, its cultivation was even mandated by law. However, by the early 20th century, the rise of synthetic fibers and growing concerns over marijuana led to a dramatic shift in its fate.
The Marihuana Tax Act of 1937 imposed stringent regulations on hemp, associating it with its psychoactive counterpart. By the 1970s, hemp faced a ban under the Controlled Substances Act, marking a long era of prohibition.
The tide turned with the 2018 Farm Bill, which finally legalized industrial hemp, acknowledging its value as a sustainable crop. Today, hemp is experiencing a renaissance, embraced for its eco-friendly advantages by companies like OLIVER KRAUS, affirming its enduring relevance.
OLIVER KRAUS is currently offering a limited-time 20% discount across the entire site using code: 20OFF.
The NOIR Collection
OLIVER KRAUS elevates its design with the debut of the NOIR Collection. Inspired by the 1940s film noir era, this collection represents the intersection of sustainability, fashion, and cinematic flair. The NOIR Collection merges timeless aesthetics with a commitment to eco-friendly production.
Capturing the essence of old Hollywood, this collection draws on the intrigue and style of mid-20th-century black-and-white films, appealing to individuals who seek more than just basic underwear—those who desire pieces with personality. By infusing cinematic inspiration into its designs, OLIVER KRAUS transforms functional items into true statements.
While the NOIR Collection evokes vintage charm, the materials used are entirely forward-thinking. Hemp remains the cornerstone of these designs, ensuring that the collection honors the past while propelling fashion toward a more sustainable future.
Choosing OLIVER KRAUS means opting for comfort in a way that aligns with a vision of style, sustainability, and ethics.
In an era often dominated by fast fashion and disposability, OLIVER KRAUS offers something distinctive: timeless quality, refined style, and a profound commitment to the planet. This brand is not just reviving hemp; it is redefining underwear for both men and women.
OLIVER KRAUS is currently offering a limited-time 20% discount across the entire site using code: 20OFF, providing a perfect opportunity for new customers to experience their hemp underwear at a special price. Whether looking to refresh your basics or try something new, now is the ideal time to invest in high-quality, eco-conscious underwear that feels great and aligns with your values.
