Planet Positive Brands

Sublime BoojaBooja SquareBooja-Booja

From delicious, melt-in-the-mouth chocolate truffles to scrumptious ice creams shwoozled with ripples and whirls, Booja-Booja creates some of the most heavenly treats you’ll ever encounter with just a handful of natural ingredients, all organic and all 100 percent vegan.

Respect for the planet and the people and animals on it underpins everything the Norfolk-based company does. Certified organic by the Soil Association, it uses only ingredients that have been produced in harmony with the natural environment, without the use of weedkillers and chemical pesticides. There are no artificial sweeteners, additives, or preservatives either – Booja-Booja is all about creating naturally wholesome, joyful delights. 

With eight ice cream flavours and twelve chocolate truffle flavours available in a variety of pack sizes, everything Booja-Booja makes is vegan and cruelty-free. Ice cream is created from a creamy cashew base, and a unique blend of chocolate and coconut oil makes the chocolate truffles sumptuously smooth. The production team then uses carefully selected ingredients like sweet roasted Italian hazelnuts, Cornish sea salt, Mexican coffee, and Fine de Champagne to create the mouth-watering array of truffle and ice cream varieties in the Booja-Booja range. Not an animal-derived product in sight, but plenty of flavoursome, high quality ingredients meticulously blended in pursuit of ultimate taste perfection.

Booja-Booja is one of the leading ‘free from’ confectionery brands in the UK, pioneering for over 20 years. The company has won 140 awards, including 46 prestigious Great Taste Awards, the FAIR Trophy for Best Free From Food in 2019 and Best Vegan Ice Cream at the Vegfest UK Awards for three years running.


Travel and a healthy planet can coexist, and Wayaj is making sure of it. A sustainable travel platform, Wayaj provides all the tools and resources travellers and travel operators might need to make better choices to protect our planet in the age of climate change and environmental degradation.

Wayaj’s growing sustainability-minded community comprises over 500 hotels and other accommodations in more than 100 countries across the globe. Properties sign up to the Hotel Sustainability Rating (HSR), which scores their sustainability efforts in seven areas – community, water, energy, materials and resources, indoor quality, waste, and management – in turn helping travellers choose to stay at the accommodation that best suits their needs and values.

It’s beneficial to the properties, too. They can obtain operational certification in one or all these categories, the modular approach to certification recognising that sustainability is a journey that can be undertaken through different paths and rewarding achievement in any of the areas. This makes it easier and less expensive for properties to receive recognition for their sustainability practices.

But it doesn’t stop there. Wayaj assists hotels in their journey by providing sustainability marketing and consulting services to help them achieve objectives to improve their sustainability narrative through their marketing plans.

On the consumer side of things, Wayaj works with the world’s first Carbon Footprint Calculating Engine®, designed specifically to integrate with hotels’ brand website. Travellers can calculate the carbon footprint from both their hotel stay and their transportation. There are immediate ways to offset this, too – the CFC Engine® offers travelers the opportunity to purchase carbon offsets using local and globally sourced projects, and awards them a real time certificate for their participation in protecting the planet.


The benefits of using ear candles have been circling the world of natural health and wellbeing for years, and Essenzza Health has cracked the code to sustainable production with a ‘no nonsense’ approach to better living. 

Essenzza has developed a range of wellness products backed with extensive research. The brand is committed to sourcing the highest quality ingredients to provide consistency in what is a delicate, handmade process, and the candles are created using high-grade, natural beeswax, cotton, and bamboo. These ingredients have been chosen carefully for their ecology, practicality, and professional performance – bamboos return 30 percent more oxygen to the atmosphere than trees, require no pesticides, minimal maintenance, and very little water when growing, regenerate completely with no need to replant, and can be harvested sustainably.

SquareSOPHISTICATEDAphrodite Razors

A brand born out of the determination to help women make eco-friendly lifestyle choices, the work of Aphrodite Razors means that beauty regimes don’t have to impact the beauty of the planet.

Entrepreneurs Emma and Dan were drawn to the overlooked statistics on plastic-containing razor usage and noticed that there was an opportunity to encourage women to make a difference by changing the way they shave. In 2019, over five million people in the UK alone were using disposable razors, with over 13 million using plastic-containing cartridge razors. These are pretty big numbers, and when multiplied by the number of disposables are thrown away daily, that’s a lot of single-use plastic to wrap your head around.

Aphrodite Razors is the UK’s first 100 percent plastic-free razor subscription service specifically for women. The sophisticated razors look better than disposables, but also offer a more luxurious shave without contributing to plastic production and, ultimately, pollution.

As well as being a plastic-free brand, Aphrodite Razors advocate zero-waste living, with the blades and packaging being easily recyclable. To further contribute to giving back to the planet, the brand works closely with sustainability charity One Tree at A Time, and plants a tree with every order. The brand is ambitious to make plastic-free shaving the everyday way and to inspire women to seek new, sustainable practices to incorporate into their beauty regimes.


When the world feels like a dark place, a gesture as simple as lighting a candle can spark hope. The #Reconciliation project can help overcome global crises and bring positivity back into our lives; help us create a place of calm, of harmony with nature, with each other, and within ourselves.

The #Reconciliation Luxury Scented Candle comes with a twist: it represents a noble cause. Set up by Sublime Magazine, #Reconciliation is a crowd-funding initiative, aiming to raise money for the creation of an editorial site, where we will share stories of hope from around the world.

We believe that reconciliation narratives can stop wars and displacement, that the reconciliation message could bring prosperity to the poor, and that reconciliation stories could transform fighters into peacemakers. If your values align with ours, we invite you to purchase a candle and join us. We want this message to be visible. 

The candle itself is hand-crafted in Lombardy, Italy. It’s vegan, natural, sustainable, and plastic-free, with a guarantee of 92 hours of burn time – perfect for shedding some light when winter nights feel almost never-ending. The candle is currently available in one scent: Amber. Warm, musky, and rich, it complements its sleek, black glass casing nicely, bringing a taste of Italian class into your home.

Reconciliation Candle