Back in 2006, at the very beginning of the Sublime journey, we met Wayne and Gerardine Hemingway. We were drawn to their way of questioning the everyday — challenging the habits, systems and ideas that we had come to accept without thinking.
Posts by Damian Santamaria
SublimeClub: Brands To Follow
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Through Damian Santamaria’s curated lens, SublimeClub showcases ten visionary brands making a real difference. From the rolling shores of the Isle of Wight to the enduring streets of Palestine, each tells a story of innovation, sustainability, and style.
Greenwashing Laugh Track
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When Marketing Becomes Its Own Mockery: Brands don’t need comedians to parody them anymore— their own greenwashing does the job. Pamela Prohoroff explains.
Four Tips for Unlocking Your Best Self
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The 25% Rule’s four modes create the basis of a holistic self-organising system to help you to balance your work day and transform your life.
Stella McCartney Spring 2027
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This year, Stella McCartney marks its 25th anniversary – a quarter of a century spent empowering women, advocating for change across all facets of the fashion industry, championing collective action and pioneering luxury, cruelty-free collections, without compromising our planet.
Breakthrough e-waste gold and copper recovery technology
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The University of Edinburgh has licensed an innovative gold and copper recovery process to mineral processing company Lithium Universe, enabling cleaner extraction of high‑value metals from electronic waste (e‑waste).
A Place in History: Florence
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Heritage as an Investment — Set within a 16th-century Florentine palace, just steps from the Duomo, this rare offering blends timeless Italian grandeur with modern investment appeal.
Iceland’s New Wave of Innovation
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Something very exciting is happening in the moss-covered lava plateau of Hellisheidi in the South-West of Iceland. A visionary project combining nature, cutting-edge technology and engineering is creating an incredible sustainable vision of the future.
5 Health Benefits of Sleep
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What role does sleep play in maintaining your health? Discover five key ways it influences your well-being and why getting quality rest is essential.
