The 25% Rule’s four modes create the basis of a holistic self-organising system to help you to balance your work day and transform your life.
Posts by Damian Santamaria
Stella McCartney Spring 2027
Published in
This year, Stella McCartney marks its 25th anniversary – a quarter of a century spent empowering women, advocating for change across all facets of the fashion industry, championing collective action and pioneering luxury, cruelty-free collections, without compromising our planet.
SublimeClub: Brands To Follow
Published in
Through Damian Santamaria’s curated lens, SublimeClub showcases ten visionary brands making a real difference. From the rolling shores of the Isle of Wight to the enduring streets of Palestine, each tells a story of innovation, sustainability, and style.
Breakthrough e-waste gold and copper recovery technology
Published in
The University of Edinburgh has licensed an innovative gold and copper recovery process to mineral processing company Lithium Universe, enabling cleaner extraction of high‑value metals from electronic waste (e‑waste).
A Place in History: Florence
Published in
Heritage as an Investment — Set within a 16th-century Florentine palace, just steps from the Duomo, this rare offering blends timeless Italian grandeur with modern investment appeal.
Greenwashing Laugh Track
Published in
When Marketing Becomes Its Own Mockery: Brands don’t need comedians to parody them anymore— their own greenwashing does the job. Pamela Prohoroff explains.
Iceland’s New Wave of Innovation
Published in
Something very exciting is happening in the moss-covered lava plateau of Hellisheidi in the South-West of Iceland. A visionary project combining nature, cutting-edge technology and engineering is creating an incredible sustainable vision of the future.
5 Health Benefits of Sleep
Published in
What role does sleep play in maintaining your health? Discover five key ways it influences your well-being and why getting quality rest is essential.
SublimeClub: Brands We Love
Published in
SublimeClub is your shortcut to discovering new brands that truly matter. Curated by Damian Santamaria, a respected voice and leader in sustainable brand innovation.












