Think and Grow Vegan

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Think and Grow Vegan – gradually adopt a plant-based diet with confidence in 5 stages.

Why I wrote this book: “I want to become a vegan, but I don’t know how to”. I truly realised the sense of urgency to write this book based on the sheer amount of times people said this to me, and what’s more, so many different types of people. After brief conversations when “the vegan topic” arose, sometimes people would come back to me and ask how I did it. Sometimes, the outcome was that they’d want to try it themselves—or at least eat less meat. Some people even told me that I should write a book … so here we are!

Naturally, many people have apprehensions and reasons for not transitioning to a plant-based diet or eating less meat—even if they want to. From misconceptions to social stigmas all the way to failed trials of the mainstream vegan diet suggested in society. However, seeing as most people think that all vegans are annoying and on the verge of malnutrition what I found is that when people saw me doing well at my plant-based diet then they realised that it’s possible for them too.

If you’re not a fan of the word ‘vegan’, don’t worry, in most (if not all) cases it means the same as ‘plant-based’ and I use the 2 interchangeably to explain things clearer.

Although this word could be potentially off-putting to some, I wanted it the content overall to be super inclusive so we can bridge the gap in society with mainstream knowledge between a conventional Western diet and a plant-based diet. Without all the ‘beef’—excuse the pun!

Sure, there’s lots of books out there on “how to go vegan” as such, but what I found upon my research on these was that they just wasn’t very readable from start to finish. MOST people couldn’t relate to them because they wouldn’t have even experienced what it’s like to reduce their meat intake—let alone go fully plant-based.

The reality is that you needn’t put any pressure on yourself time-wise whilst you adapt to reducing your meat intake or any of the stages en route to a plant-based diet. And, you needn’t feel pressure to go plant-based overnight. While going the complete abolish route overnight may work for some, for myself personally and for many others who are thriving on it, it would seem they went the gradual route and took their time.

Ultimately, I’ve written this book for the people who WANT to do it. So, if the time comes and you’ve made a decision to reduce your meat intake and maybe even take it further, this book will give you some anecdotes to take away with you, hopefully boost your confidence, and get you up to speed on subjects that surround a plant-based diet. No pressure.

I’ll give you my honest account—shedding light on what it feels like to go through the gradual transition of meat-eater to plant-based. Having lived all the thrills and spills myself! You will hopefully gain the knowledge and confidence to give it a try if you ever wanted to. And, what’s more, you can learn from some of my mistakes so you needn’t make them! My story is the guide.

About the author:

GlenJJGlen John Jones is a Personal Trainer who spent 27 years of his life as an avid meat eater, then suddenly felt the urge to stop eating meat. Despite concerns and being scared to change at first, he could no longer fight his gut feeling. Fast forward six months and all animal products were off the menu. What’s more, Glen felt better than ever, and the transition was smoother than he expected.

In Think and Grow Vegan, Glen reveals his journey from meat-eater to vegan through five stages: reduce, pescatarian, vegetarian, mostly vegan, and vegan. He also shines a light on common misconceptions about food, with easy-to-digest summaries of up-to-date research. His honest account will act as a guide for you if you decide to make the transition from any of these stages.

The 5 most frequent things that have been said about the book so far:

  • Easy to understand, follow and relate to.
  • Doesn’t want to compete with other books, or sell anything to you.
  • Focuses on solutions to problems.
  • Genuinely wants to help. ⠀
  • Doesn’t try to coerce your opinion on subjects.

Think and Grow Vegan is available from selected bookstores and all major online retailers including: Amazon, Waterstones, Foyles and WHSmith.


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