What are you wearing on your wrist? Who made it? Where did the materials come from? What message does it send? Not all watches tell the same story. Some count down the minutes, but Detrash ones make every second matter
The watch industry hasn’t changed much. Most brands still push luxury, status, and mass production. Detrash does the opposite. This small, independent brand builds watches that stand for something real. Founder Guy Blaskey started Detrash after selling his previous company. He looked at the watch market and saw waste, marketing spin, and a lack of care. So he did something different.
Detrash makes watches from waste. Recycled steel. Ocean-bound plastic. No greenwashing. No empty claims. Every part of the product is designed with purpose.
Their Cali Melting Ice Cap Blue tells you what matters. The dial is bright blue, like the water that’s rising. The message is clear. Climate change isn’t distant. It’s happening now. Only 100 of these watches exist. Not because of hype, but because it’s enough. Blaskey says,
“We’re not trying to change the world with one watch. But we believe small decisions matter.”
But that’s not all. Detrash truly stands out for the depth of thought that runs through every part of their philosophy. Their cases are crafted from 80% recycled stainless steel. The straps made using#tide ocean-bound plastic, giving waste a second life instead of a sea-floor ending. The packaging is minimal, considered, and plastic-free. Even the brand’s business model carries its conscience: as a proud member of 1% for the Planet, Detrash channels a portion of every sale into meaningful environmental work.
In a world of greenwashing and surface-level commitments, Detrash offers something rare: clarity. This is sustainability not as a marketing bolt-on, but as a design philosophy. And it shows.
“Most watches sell lifestyle. We sell accountability.”
The Batman Watch, another of their signature pieces, embodies the same principles – a sleek, monochrome timepiece that’s equal parts durable and deliberate. Whether you’re drawn to its minimalist look or the story it tells, you’ll be wearing something that’s already made a difference before it reaches your wrist.
At Sublime, we champion brands that don’t compromise – that hold ethics and aesthetics in equal regard, and take responsibility not just for what they make, but for the impact it leaves behind. Detrash deserves the Sublime Good Brands Award because they aren’t just making better watches. They’re showing what it looks like when design serves the planet, not the other way around.
It’s time for change – and Detrash is keeping it.
