Sunday 10 February 2019

Pure Katharine Hamnett

Written by Sublime Team

Pure Katharine Hamnett

Activist and iconic fashion designer, Katharine Hamnett CBE created a stampede for her infamous Second Referendum Now slogan t-shirts as she gave them away for free to the audience after her talk at Pure London today.

Katharine took to the main stage at Pure London today and called out Government, policy makers, and big businesses for being complicit in the poverty of millions of farmers and workers worldwide. Her solution…to insist on the same standard for all products created outside the EU as inside, and to reinvent British manufacturing. 

“In the 1980s no-one knew there was anything wrong with the fashion industry. That has changed now, a lot of brands are changing, but a lot aren’t. Brands are unwilling because it puts up their costs. But consumer power is forcing the issue now. My overall solution is to insist on the same standards from goods outside the EU as the standards set inside the EU or they aren’t allowed in. It would create a level playing field, help clean up the environment, would mean the same health and safety and labour standards, and also make the EU more competitive.”

She added that:

"More needs to be done to re-industrialise the UK citing that our natural resources, renewable energy and embracing new technology could make Britain great again". 

“We can start again as a manufacturing country. We need to start from scratch but do it completely sustainably, change the old business model and unnecessary profit making. But this must come from the top, it is the responsibility of the CEO’s and boards of directors to make the changes. Businesses need to be arm-wrestled by legislation, we’ve had 30 years of choice and now we need laws.”

Katharine’s talk closed day one of London’s largest festival fashion which saw the launch of the Conscious Fashion Campaign installation from the UN Office for Partnerships and the continuation of Pure London’s growing Power of One movement to drive individual actions to achieve collective change in the fashion industry.

Day two sees a fashion roundtable on sustainability, a discussion on Brand DNA with Professor Caryn Franklin, and environmental expert Lucy Siegle in conversation with Chair of the Environmental Audit Committee into fast fashion, Mary Creagh MP.

Pure London and Pure Origin takes place at London Olympia from the 10th - 12th February 2019. Visit for further information and more highlights from the latest show.

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