Jacket Required dedicates a third of their show to sustainable brands with an installation by RÆBURN.
Jacket Required, the UK’s only contemporary menswear and streetwear trade show taking place at the Old Truman Brewery, East London, on the January 22nd and 23rd 2020, places sustainability at the heart of its new direction dedicating a third of the show to sustainable brands. The re-edited layout will feature three showrooms, with Showroom A brimming with pioneers in sustainable fashion including RÆBURN, Thalassophy, Bjanko Milano, Daisy King Club, Dedicated Brand, Komodo, United Change Makers (UCM), TOMS, Dashel, and Ucon Acrobatics.
Alongside an ‘exclusive to the UK’ installation, RÆBURN will present its AW20 collections. AW20 sees RÆBURN collaborate with award-winning Icelandic photographer Ragnar Axelsson (“Rax”). For over 40 years, Rax has been photographing the people, animals, and landscape of the most remote regions of the Arctic, including Iceland, Siberia, and Greenland. He captures the elemental, human experience of nature at the edge of the liveable world, making visible the extraordinary relationships between the people of the Arctic and their extreme environment — relationships now being altered in profound and complex ways by the unprecedented changes in climate. RÆBURN has used original full colour images captured by Rax throughout the collection, printed onto 100% RÆCYCLED cotton-feel polyesters and silk habotai. Haunting images of fragmented glaciers stand as future relics; these impactful prints bear witness to the immediate and direct threat of global warming whilst also acting as a celebration of the natural beauty of the Arctic. CARCASS is a new, radical extension of the designer’s RÆMADE concept, adopting an approach normally associated with hunter-gatherers: every last scrap of the original garment is used in its entirety, adding nothing new but branded labels and thread.
Christopher Raeburn, Creative Director of RÆBURN says: “Ragnar’s work cut through from the moment I saw his first London exhibition back in 2010; stark images capturing a disappearing world that left me both inspired and chastened in equal measure. Mother Nature is fighting a battle that can no longer be won with odds so firmly stacked against her. Ragnar’s images challenge humanity to consider their actions and make positive changes before it’s too late.”
Jacket Required also launches new label by its Sustainable Ambassador Phil Wildbore. United Change Makers offers a capsule collection; styles that last from season to season and become a timeless piece in your wardrobe. Phil says: “We want to create a community of wearers and warriors, fighting fast fashion in a pair of jeans that you pull from the laundry before they’ve hit the wash because you can’t bear to be without them. Fashion is about more than just the clothes, it’s about people. Without the designers, makers and consumers the industry wouldn’t function. We all have a role to play in making fashion more sustainable, both in the way we treat our suppliers and shoppers as well as how we look after our clothes. At UCM we are all about the close relationships with our sourcing team and factories, all of which are passionate about working with quality, sustainable fabrics and fibres. This means our jeans are made with care by a team who are looked after. With this, we hope our customers share our philanthropic attitude to fashion and help us share our story and continue our mission towards a more sustainable fashion industry. Together we can make a difference, let’s start today."