What happens when a designer dares to mix tradition with personal identity? Jiahao Chen, through his young brand Jacquard Loom, challenges fashion norms by blending poetic kitsch with cultural stories. Sublime finds out.
In the fluid world of fashion, where trends shift like the tides, some designers manage to carve out spaces that are both deeply personal and broadly resonant. Jiahao Chen, the creative force behind Jacquard Loom, is one such designer. After honing his craft at University of the Arts London, London College of Fashion, Chen launched Jacquard Loom in 2020, quickly making waves with its innovative blend of artistic expression and functional design. At the heart of Jacquard Loom lies a unique philosophy: transforming everyday moments into poetic kitsch, a concept that defines Chen’s approach to fashion.
Chen’s designs go beyond clothing—they are profound expressions of personal and cultural identity. As a queer individual in China, navigating societal norms has been challenging for Chen. His latest mini collection encapsulates this journey of self-acceptance and identity assertion, offering a poignant reflection on his experiences.
One striking feature of this collection is the repeated printing of Chen’s name under the armpits of his garments—a bold, symbolic act. This motif serves as a satirical commentary on the expectations imposed by traditional Chinese family values, representing a metaphorical offspring that both critiques and honors the societal norms he grew up with. It’s more than just an artistic statement; it’s a declaration of self, filled with humor and defiance.
The mini collection tells a cohesive story, centered around a single scene but featuring characters from diverse backgrounds and identities. Each character, dressed in the same designs, embodies Chen’s inclusive vision of fashion. By transcending societal divisions, his work celebrates individuality and shared human experiences. The use of a special fabric that mimics human skin adds a tactile, intimate dimension to the collection, further emphasizing its personal nature.
Chen challenges conventional fashion boundaries, inviting viewers to engage with his work on an emotional level. His belief is that fashion should not only be visually appealing but also intellectually and emotionally stimulating. Through his designs, Chen explores identity, status, and personal expression, presenting narratives that resonate globally.
Jacquard Loom’s debut collection set the tone for its innovative approach. Combining poetic expression with sophisticated styles and high-quality materials, Chen achieved a balance between wearability and conceptual depth. A standout piece—a pair of black trousers adorned with intricate jacquard fabric—illustrates his ability to blend elegance with subversive humor.
Since its inception, Jacquard Loom has garnered critical acclaim, resonating with fashion enthusiasts and industry insiders alike. Critics praise Chen for his innovative use of materials and his commitment to craftsmanship, which sets his work apart in a competitive market.
Looking ahead, Jacquard Loom is poised for continued growth. Chen’s dedication to pushing the boundaries of fashion ensures that the brand will remain at the forefront of contemporary design. As he continues to blend tradition with modernity, creating garments that resonate on both aesthetic and emotional levels, Jacquard Loom stands as a testament to the power of personal narrative and cultural commentary.
Under Jiahao Chen’s visionary leadership, Jacquard Loom celebrates the beauty of contrasts and the strength of individuality. His work not only redefines the boundaries of fashion but also invites a deeper engagement with the stories that shape us.
