SublimeClub is a curated journey through brands with purpose. From Parisian ateliers to Guatemalan innovation, each tells a story of style, sustainability and social impact under Damian Santamaria’s eye
The following pioneering brands are redefining what it means to run a business consciously in a changing world. Join me as we learn from them, explore new ideas shaping the green economy and discover the brands you’ll want to follow, support, and celebrate.
When quality meets conscience, everything changes. SELERA, founded by award-winning Ukrainian designer Valeriia Semchuk, shows how fashion can be a force for good, creating beautiful high-quality garments that respect both people and the planet. Because caring for the planet can look effortless. Across Europe, POS.SEI.MO blends luxurious yarns with possum fibre to protect New Zealand’s environment, offering knitwear that is as long-lasting as it is timeless. Some designs leave a mark you can feel. Following this spirit of craftsmanship, ATELIERS AUGUSTE creates Parisian handbags with architectural elegance and Italian savoir-faire, proving that tradition and innovation can coexist. Love your home, love where you live. HarperCrewe’s I AM CREWE initiative is a mindset and rallying call for those committed to driving lasting change for the environment and the community. Innovation has never looked so good. From there, MONADE redefines luxury with origami-inspired designs and ethical leather alternatives, blending creativity and responsibility for conscious modern living. Every bite tells a story. Deep in the Bolivian Amazon, KINDRED FOREST transforms chocolate into an act of conservation, collaborating with indigenous communities to protect cacao forest islands. Because moments should never be wasted. Time takes on new meaning with DETRASH, whose watches make every second matter, reminding us that what we wear carries meaning beyond style. A little light goes a long way. Light and hope follow, as the RECONCILIATION CANDLE project turns conflict into opportunity, funding new narratives that heal, empower and inspire positive change. Innovation flows through ECOFILTRO EUROPE that delivers advanced water filtration solutions, combining innovative technology with sustainable practices to ensure reliability, efficiency, and cleaner environments across multiple industries and markets worldwide.
I hope you enjoy this edition of SUBLIMECLUB roundup. Reach out to the brands and let them know your support.
Until next time, DS x
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SublimeClub is a dynamic network of startups and established companies committed to supporting each other and driving the growth of the green economy. We champion collaboration over competition, fostering sustainable innovation in contrast to outdated business practices focused solely on profit. Together, we’re building a new way of doing business one that prioritises purpose, community, and positive impact for people and the planet.
If you’re inspired by Damian’s roundup and have a sustainable brand or initiative of your own, we invite you to submit your story for consideration in the next SublimeClub Changemakers Edition. Together, we can amplify the voices driving positive change and help build a better future.
Contact: victoria@sublimemagazine.com
Subject: SUBLIMECLUB
Damian Santamaria is an international business consultant on brand, sustainability, and innovation for the green economy. He is a Visiting Fellow to the School of Business, Law and Communication in Southampton Solent University, Visiting Lecturer at the School of Media at London College of Communication UAL, an influencer of ethical fashion and Founder/ CEO of SUBLIMETV and SUBLIME Magazine.
