Planet Positive Brands New Season

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Good Brands
From organic haircare to reusable period products, kick-start the new season with eco-forward swaps from these five planet-positive brands

Innersense Organic Beauty

Fueled by passion and a call to service, haircare professionals and husband-and-wife team Greg and Joanne Starkman started up Innersense Organic Beauty back in 2005. The vision? Introducing organic InnersenseOrganicBeauty Pic2ingredients and pure actives of the highest quality into professional haircare while striving towards integrity, transparency, and wellbeing for people and the planet.

With every purchase guaranteed to be 100% carbon neutral, Innersense is working hard to reduce their footprint. Innersense is also a certified B-Corp and plastic-neutral company – with all white bottles made from recycled plastic – and a partner of 1% for the Planet, contributing profits to environmental causes that help restore and protect the Earth.

Use code ‘POSITIVE15’ for 15% off your first order at


Australian-born Antoinette Jackson founded SuperBee in 2016 while living in Thailand – troubled by the surge of single-use plastic and driven to develop sustainable products to tackle this problem, it all started with the perfect recipe for beeswax food wraps.

superbeebodytext1Today, SuperBee is a dynamic and thriving social enterprise that promotes women’s empowerment and works closely with a team of local staff to create a range of eco-friendly products to kick-start your transition to a zero-waste lifestyle. Their innovative, non-toxic laundry detergent, Hexawash, is made from a durable, GOTS-certified organic cotton canva pouch filled with magnesium pellets. Hexawash is vegan, home-compostable, free from plastic and silicon and lasts for up to 300 washes – simply place it in the washing machine, and help keep the planet as clean as your clothes.

Register for the SuperBee newsletter to redeem 10% off your first order.

The Good Tee

This Fairtrade, certified B-Corp brand is on a mission to humanise the fashion industry by celebrating those who make their sustainable t-shirts. Founder and responsible ThegoodteePic4sourcing expert Adila Cokar came face-to-face with the knowledge of the high suicide rates among cotton farmers while visiting India – the numbers exceed a staggering 270,000 lives lost. And so The Good Tee was born, using only fair trade certified organic cotton to support the farmers and their families, with 3% of all product costs going back to support, protect and aid farmers in forming collectives.

The Good Tee ensures a fully transparent supply chain, ethical working conditions, and sustainability in manufacturing premium quality products for men, women, and kids by being fully involved in the process from seed to shelf. When you wear The Good Tee, you look great while helping to ensure the freedom and dignity of the makers.

Use code ‘sublime25’ for 25% off your order at

Gift Wellness

Gift Wellness are celebrating ten years since they first launched their innovative Gift Anion Period Pads and Pantyliners range, combining the powers of science and nature in breakthrough period protection. The science behind the pads is a semi-precious mineral layer made from tourmaline, which naturally emits negative ions (anions), providing antibacterial, hormone-balancing, and regulating benefits. But don’t take our word for it – 99% of customers have said that Gift pads make them feel better during their periods.

GiftWellnessSquareGift pads are plastic-free and come in paper packaging printed with the ingredients, so that customers know exactly what they’re placing against their skin. And since day one, every pack sold is matched with a donation of pads to homeless and refugee people with periods, food banks, and schools – a Gift to your body, a Gift to the planet, and a Gift to those less fortunate.

Their product range has recently expanded to include other types of menstrual products as well as vegan and organic shampoo, conditioner, body wash, face wash and hand wash bars, all hand-made made with pure essential oils, Epsom salts, and coconut oil in the UK.

Use code ‘GIFT-30’ to claim 30% off at

Laili Lau

At the tail end of 2021, Laili Lau began to hand-sew together the pieces of fabric that she had been collecting for over four years – be that through donation, recycling, or salvaging. She developed the silhouette of a loose jacket, creating graphic patterns through textures, volumes, and movement without a previously set design, finally revealing the ‘Zalea’ piece, a result of conscious and soulful creation of an unexpected result.

zalea lai 1This is but one of Lau’s designs, part of her eponymous fashion label, founded in 2012. ‘My focus on this project is to create pieces that make use of resources in a conscious way, a limited production manufacturing garments full of detail and dedication, making each of them truly one of a kind,’ she explains.

In Lau’s eyes, the problem lies in the pollution generated by textile production. Her approach is a production system that values custom and made-to-order pieces, the manufacturing of timeless pieces that last and the use of scraps and smaller surplus that are generally the toughest to incorporate in an aesthetic and efficient manner. The brand aims to create pieces with conscience and sensibility of how these are produced and how to maximise resources. It has been my homage to new beginnings,’ she explains.

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