03 February 2020


Written by Published in Lifestyle

This Valentine’s Day, why not show some love to the planet? These six brands have stolen our hearts with their values and true dedication to the environment.

SelfridgesSubSquareOrmonde Jayne 

Choice of perfume is self expression: it can give you confidence, it can manipulate reality and take you places you have never dreamed of.

For the last 20 years Linda Pilkington, Ormonde Jayne's founder has created original fragrances from their own London studio and is proud to have introduced Oudh and Black Hemlock into the world of perfume.

Ormonde Jayne has joined the Refill Revolution! Once you have designed and engraved your perfect bottle, it's yours forever as you will also be able to refill your bottle. We will keep a record of your perfume, and each time you return, we will clean your bottle, remove any contamination and refill, with a 10% discount.

While your new acquisition is personalised, engraved and beautifully wrapped, relax in Ormonde Jayne's new lounge.  We are on hand to accommodate you as quickly or with as much time as you need. A certificate will detail every aspect of your choice so next time you can refill easily.

Ormonde Jayne’s new in-store refill stand is available exclusively at Selfridges London and Manchester Royal Exchange

purelakesSquarePure Lakes

In the heart of England’s iconic Lake District National Park lay the headquarters of Pure Lakes, home of natural beauty products handmade with the finest organic ingredients. One of the UK’s first beauty companies to launch a refill service, Pure Lakes’ new initiative embraces the concept of a circular economy and is designed to encourage a massive reduction in product packaging - recycling is great, but reusing is even better.

Keeping its sustainability promise and upholding its reputation as an ethical business, Pure Lakes not only produce in small batches to minimise waste, but use bottles made of sugar biopolymer. Setting up a refill service felt like a natural next step. ‘At Pure Lakes we want to do our bit. My wife and I have a young family and we feel very privileged to be able to raise them in such a beautiful part of the world - we want to ensure that it remains such for future generations. We hope that, by offering a refill service, we can make a positive difference,’ says Pure Lakes co-owner Gareth McKeever.

Pure Lakes supplies award-winning natural skincare across hospitality and spa organisations, including luxury Cumbrian hotels like Brimstone and The Gilpin, contributing to the spread of sustainable beauty into the mainstream. Pure Lakes refills not only reduce your carbon footprint, but offer a 20 percent off retail price of your chosen product; good for your wallet and great for the planet.


SafronSquareSinclair & Saffron

Inspiring couples to plan the big day of their dreams without having to sacrifice sustainability, Sinclair & Saffron recognise that the wedding industry struggles to accommodate the environmentally-conscious. 

Through partnering with organisations like the Sussex Wildlife Trust and the Marine Conservation Society, the business is committed to working towards a more sustainable future. Whether that’s through offsetting one ton of CO2 emissions every month by planting trees through Carbon Footprint or ensuring that every supplier, brand, and venue they partner with is handpicked for affordability and ethics, Sinclair & Saffron are revolutionising the wedding scene.

Their partners include Wellington Wood, an eco-friendly, pet-friendly and family-friendly outdoor wedding venue nestled within 70 acres of ancient woodland and wildflower meadows in South-West Norfolk, as well as Camomile & Cornflower, who use exclusively British flowers and herbs to create unique, wild, and delicate designs for all occasions. Camomile & Cornflower is committed avoiding harmful floral foam in their designs and sticking to biodegradable wrapping and recycled or upcycled vessels. Sinclair & Saffron also collaborate with Freckle Photography, who work with Carbon Footprint Ltd to offset their emissions, only printing where necessary, and using sustainably-sourced and environmentally-friendly albums.

Every couple is unique and each wedding different - the only limit is your imagination.


EP Product Mix SQEre Perez

Botanical ingredients meet passion for makeup at Ere Perez, an Australian all-natural beauty company. What began with a single product – the Natural Almond Mascara – has grown into a diverse range of over 100 simple makeup and skincare lines, all toxin-free, nourishing, and made to perform.

The best cocktails of powerhouse botanicals and plant-based super ingredients have been selected to nurture and maintain healthy skin. From mascaras packed with nourishing and lash-strengthening oils to Carrot Colour Pots naturally pigmented with carrots and full of natural antioxidants, Ere Perez have created formulas that enhance natural beauty, swapping out synthetic bases for ingredients like rice, beetroot, oats, and corn.

For Ere Perez, natural beauty is about how you live your life, how you connect with the world, and how you nourish your body, both inside and out. Working towards a positive shift in the beauty industry and making natural products more accessible have led the company to evolve their environmental values - all of their products are certified cruelty-free, non-GMO, and carbon neutral. Even their packaging has been chosen with sustainability in mind, down to the details, like ensuring their paper is FSC-certified and printing with vegetable-based Eco Ink.


DG2The YES YES Company

Passionate about intimate health and serious about sexual pleasure, The YES YES Company founders Sarah Brooks and Susi Lennox noticed a huge gap in the market for intimacy products that were side-effect free, gentle, and non-irritating. Setting out to ‘change your world from the inside’, YES personal lubricants, intimate washes, and vaginal moisturisers are not only natural and body-safe, but certified organic by The Soil Association and designed to be hypoallergenic.

Formulated from plant extracts for the most natural feel possible, with ingredients with long-established track records as excellent skin foods, YES products are pH-matched to the intimate environment to help protect against infections, as well as being free from silicone, parabens, glycerine, hormones, and other known skin irritants, 

Say YES to sustainable sex this Valentine’s Day with the YES Double Glide lubricant multipack, combining organic water-based and plant-oil based lubes to create a lasting glide. Alternatively (or in addition), the YES BUT natural, water-based lube was specifically formulated for anal sex, boasting velvety texture for smooth glide and comfort while moisturising intimate tissues.

YES brings the peace of mind of natural ingredients together with quality and premium performance - don’t sacrifice pleasure in favour of synthetic products.


LoftandDoutLoft & Daughter

Launched in 2019, Loft & Daughter was born from the belief that beautiful things can give back to the planet too. Founder Katie Sheehan, fuelled by the fast fashion industry’s exploitation, left her role in throw-away consumerism and set off on a mission to do things differently.

An ethical and sustainable lifestyle brand for the free-spirited, conscious consumer, the jewellery and homeware brand aims to empower people to express their individual sense of style without compromising their values, create maximum social and economic uplift for disadvantaged artisan communities, and leave a minimal environmental footprint.

Inspired by the beauty and magic of far-flung places, a range of sterling silver and 22-karat gold vermeil pieces make up Loft & Daughter’s first jewellery collection, each design wrapped in meaning and delicate enough for everyday wear. Their eclectic mix of homewares has been crafted using traditional Indian handicraft techniques, developed in a way that utilises fibres from recycled plastic bottles.

Each partnership in Loft & Daughter’s supply base was chosen in alignment with Fairtrade and the UN’s Sustainable Development Goals. From working with a women’s cooperative in Jaipur to using recycled and environmentally-friendly materials, each product, collaboration, and choice made by Loft & Daughter hopes to prove that things can be even more beautiful when they are kind to both people and planet.





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