Greener Marketing
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We are in a climate and ecological emergency. Don’t just take my word for it. 11,000 scientists signed a declaration in November 2019 saying as follows: Scientists have a moral…
Posts by John Grant
What Can Chefs Do? (A Manifesto)
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Approximate reading time: 10 minutes Chefs care. It’s a profession marked out by passion. By love of food. By kitchen teams forged in challenging conditions. By quests to redefine what…
It’s What’s Inside That Counts
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If we could only persuade people to be more dutiful, more moral, more ethical. The trouble is – on the evidence of numerous past attempts – we can’t. And the…
What’s Your Problem?
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What is the problem with Western culture? How is it we have become so stuck? I’d like to suggest that, gasp, our core issue as a culture is actually our…
Coca-Cola World
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Ever since we passed through that confusing fug called postmodernism, at the end of the last century, authenticity appears to have been something of a watchword. The postmodern view –…
Go With The Flow
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Over the years that I’ve been writing a column for Sublime, I have been quietly beavering away in the background on a social venture called Ecoinomy. (Not so quietly now;…
Too Much Information?
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Imagine, by some future quirk of human evolution, that telepathy is a reality. But there is a twist. Rather than hearing others’ thoughts in proximity as if they were auditory, and…
![[re]design](https://sublimemagazine.com/wp-content/uploads/2011/01/5483e331a9bace540b3a2478fc014e25-1024x427.jpg)
The Ultimate Remix
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Imagine if all of human culture was represented by a single book, and the maximum size of this book was more or less fixed. Each generation would create their own…
Shaken Together
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Exactly 255 years ago as I write, on All Saints Day in 1755 at 9.30 in the morning, an earthquake struck the city of Lisbon. It was the biggest ever…
