Fashion label Micoya is working with Ariel Cortez, a Jujuy artist, to design a capsule collection exclusively for Sublime magazine, sharing the joy of Carnaval with the world

Chayar: to spray or sprinkle the ground with liquor in honour of Pachamama, Mother Earth. In Quebrada de Humahuaca, a valley in the Jujuy region of Argentina, the chaya is used to seek protection, ask the earth for a plentiful harvest and show gratitude for what has been  achieved with hard work and sacrifice. This ritual takes place 40 days before Easter, fusing celebrations that the Spanish Inquisition brought to America and the deeply-rooted traditions, which were not colonised from the Native Communities. This is Carnaval from Quebrada de Humahuaca.  Buy the Hats

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