What is the Inspiration behind Bikeface?
Bikeface celebrates freedom and adventure and takes its inspiration from the early sporting pioneers, and a love of the great outdoors. Bikeface.uk has a blog about a picture of early women’s cyclist Billy Samuels who cycled across Australia.
Bikeface is so named after having read an article about 19th century doctors trying to put women off cycling by suggesting too much cycling could cause a condition they called ‘bicycle face’. We think of it as a cheeky homage. We create skincare which keeps up with busy people and an active, on-the-go lifestyle. Frequent showering and damage from the elements can both wreak havoc with your skincare regime, but Bikeface solves this problem with its high performance formulation.
What sets your product apart from the rest of high street?
Our emphasis is on authenticity and a fitness-centric lifestyle. All our ingredients are chosen for their beneficial properties, handy for a life on the go. They include the likes of hazelnut oil and cherry kernel oil, and are organic, all-natural and 100% vegan. News just in is that we are now proudly registered with the Vegan Society. This is a very important milestone for the brand and we are delighted to be displaying the Vegan Society logo.
How multi-purpose is Bikeface moisturising balm?
Bikeface is remarkably multi-purpose. It’s very travel-friendly, and great for pre or post workout for moisturising, protecting and rejuvenating skin. The balm can be used on the face and body, and is particularly great for soothing your hands and feet after a busy day. In fact, it’s so multi-purpose that it even works to smooth hair!
What is the power of the key ingredients in your balm?
Our super ingredients are protective Arctic Oat extract and amaranth seed oil, known for its anti-inflammatory properties, alongside anti-oxidant rich cherry kernel oil and naturally-hydrating organic hazelnut oil. In addition, Bikeface has a wonderfully long-lasting formula, so a little really go a very long way!
You primarily approach sport enthusiasts. Tell us why they should choose Bikeface?
We wanted to create something truly unique – aimed at active lifestyles. There was a definite gap in the market, something missing from the high-street. Bikeface isn’t just for the sporty among us, though – it’s suitable for anyone requiring a boost of hydration with all-natural, ingredients.
Are you planning on expanding your brand?
We have lots of new products in the pipeline! Lip balm, body wash and a handy, on-the-go perfume roll are all in the works.
Shall we expect to see Bikeface on the store shelves?
Absolutely! We launched in July, but we were shortlisted for the ‘Free From’ Skincare Awards immediately. It won’t be long before we make our way to an independent retailer near you…
What are you most proud of?
This is a family business, a mother and daughter both passionate about fitness and an active lifestyle with a love of all things natural. We are proud to have launched the first products in the Bikeface brand, providing something fresh and new for an audience who are tired of the same-old beauty products with the same-old ingredients. We offer something new – an effective, guilt-free product designed to help support a busy, active lifestyle.
How can Bikeface change the skincare routine?
Bikeface has the power to truly transform the way our customers think about skincare, offering a legitimate alternative to chemical-infused creams, balms and lotions, and providing all the hydration and soothing properties you need in one ultra-portable product.
