05 July 2017

Natural Fit

Written by Published in Design
Italian wool with a water resistant finish
All weather high performance concept suit
Silk tie and Alfa Romeo lapel pin
British-Italian Collection
The women’s shirt

Fashion meets technology in stylish Brithish-Italian collaboration

British tailor Hawes & Curtis has partnered with Alfa Romeo to create a one-off bespoke collection.  Inspired by the Alfa Giulietta's sleek design, the unique pieces push the boundaries of design and showcase a combination of innovation, quality and style. Both brands boast more than 100 years of heritage, making this partnership a natural fit.

ALFATEXT004The collection features a one-off Italian-made suit which nods to Alfa Romeo’s Italian heritage. The suit is inspired by Giulietta’s exquisite design features including the honeycomb grille which is reflected in the jacket’s mesh lining. The alloys have been created into a bespoke print for the sleeve lining. The charcoal grey suit material is made from luxurious Italian wool, combined with a water resistant finish to create the tailor’s first ‘all-weather’ high performance product.

Inspiration behind the exterior of the high-performance suit stemmed from the Giulietta’s unique DNA driving mode selector, which allows the drivers to seamlessly adapt the car’s driving capability to handle all weather conditions, just like the suit itself.

The women’s shirt features the fluid lines of the car which is echoed in the soft curvatures on the collar and bib. The characteristic red highlights along the bumper and interior upholstery are also reflected in the contrast stitching on the bib, the trim inside the collar and the metallic buttons.

Completing the high-end, bespoke look was an array of essential Giulietta accessories all complete with Alfa Romeo’s iconic logo: silk tie, silk pocket square, cufflinks, lapel pin and tie slide.

Hawes & Curtis Designer Kate Regan said: “The limited edition pieces are inspired by the Giulietta’s refined design features. Beautiful details such as the fluid lines of the car and the characteristic red highlights along the interior upholstery are echoed in the garments. I designed the collection specifically for people who appreciate sleek design, attention to detail and impeccable quality.”

Designed to meet the needs of the modern professional, the models showcased the collection in London with Canary Wharf’s iconic skyline as a backdrop.

About Hawes & Curtis
A Jermyn Street shirtmaker for more than 100 years, Hawes & Curtis opened its first store in the Piccadilly Arcade and is known for having introduced the backless evening waistcoat and the Windsor collar. Hawes & Curtis is a quintessentially British brand specialising in fine tailoring and accessories for men and women. Founded in 1913 by Ralph Hawes and George Frederick Curtis, Hawes & Curtis has since become the go-to brand for British classics whilst continuing to deliver the promise of exceptional quality, innovation and outstanding value.

hawesandcurtis.co.uk

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