Generative AI may be spreading quickly, but ubiquity is not legitimacy. Beneath the statistics of adoption, a cultural judgement is forming around authenticity, power and the value of human work.
Posts by Damian Santamaria
Redefining Modern Hospitality
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Sublime meets Christina Athanasiadou, the inspiring manager of Athens’ boutique hotel Mona, where empathy and female leadership are breaking the mould and radically redefining the modern guest experience.
Catch Me If You Can
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Back in 2006, at the very beginning of the Sublime journey, we met Wayne and Gerardine Hemingway. We were drawn to their way of questioning the everyday — challenging the habits, systems and ideas that we had come to accept without thinking.
SublimeClub: Brands To Follow
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Through Damian Santamaria’s curated lens, SublimeClub showcases ten visionary brands making a real difference. From the rolling shores of the Isle of Wight to the enduring streets of Palestine, each tells a story of innovation, sustainability, and style.
Greenwashing Laugh Track
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When Marketing Becomes Its Own Mockery: Brands don’t need comedians to parody them anymore— their own greenwashing does the job. Pamela Prohoroff explains.
Four Tips for Unlocking Your Best Self
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The 25% Rule’s four modes create the basis of a holistic self-organising system to help you to balance your work day and transform your life.
Stella McCartney Spring 2027
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This year, Stella McCartney marks its 25th anniversary – a quarter of a century spent empowering women, advocating for change across all facets of the fashion industry, championing collective action and pioneering luxury, cruelty-free collections, without compromising our planet.
Breakthrough e-waste gold and copper recovery technology
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The University of Edinburgh has licensed an innovative gold and copper recovery process to mineral processing company Lithium Universe, enabling cleaner extraction of high‑value metals from electronic waste (e‑waste).
A Place in History: Florence
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Heritage as an Investment — Set within a 16th-century Florentine palace, just steps from the Duomo, this rare offering blends timeless Italian grandeur with modern investment appeal.
